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12 Books That Influenced Elon Musk

When asked about how he has learnt to build rockets. He has a simple answer: “I read books”.

In Elon Musk’s Bookshelf there are 12 books that shaped his character and make him wildly successful today. Surprisingly, science fiction and fantasy novels make up much of Tesla and Space X CEO’s reading list. Following are some of the books that influenced Elon Musk, inspiring him as a child and giving him heroes as a young adult.

Maya Angelou speaks to every person who has been through things that could break them.

She proves that you can rise above. We remember her words and inspirational work.

The abundance of our future

Peter Diamandis makes a case for optimism, that we’ll invent, innovate and create ways to solve the challenges that loom over us.


Jason Silver – Existential bummer

“Do not go gentle into that good night,

Old age should burn and rave at close of day;

Rage, rage against the dying of the light.”

30 Inspiring songs to jump start your day


Outsourced Marketing

1)     The decision to outsource a marketing function can be both strategic and tactical. Many companies have a philosophy of outsourcing any activity that is not core to their business. For example, developing a positioning strategy may be central to the company; writing a press release may not be. At the tactical level, companies often find themselves strapped for marketing resources to respond to a rapid or unexpected change in the business or perhaps an increased volume of marketing campaigns. What’s right for your organization? Following are 10 general guidelines to help determine whether to farm out a complete marketing function or specific project, or to keep it close to the vest.
Fixed costs in people, systems, and facilities often account for the largest portion of a marketing budget. Marketing organizations need to quickly adapt to sudden changes in customer demographics and markets, as well as to take advantage of immediate opportunities. As such, those functions or projects that can be outsourced create a greater overall level of flexibility.While the specific costs of outsourcing might appear to be higher than doing it yourself, there are hidden costs in maintaining internal fixed marketing assets. These include absorbing delays caused by changing priorities, attrition, lack of support when it is needed, etc. Also, the costs of expansion and contraction of marketing functions, even on a monthly basis, can be very expensive when done internally…


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