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Contents What is a creative marketing strategy? What are the components of a creative brief? Why is a creative strategy important for your marketing campaign?
Your brand identity and the visual representation of your company is becoming more and more important to consumers in the saturated advertising space today. A logo is the beginning
Even though consumers are engrossed in digital platforms these days, Billboards are still considered to be a premium advertising medium. In South Africa, traffic congestion in our major cities
AT THE HEART OF ALL SUCCESSFUL BUSINESSES THERE IS STRONG AND ONGOING MARKETING The single-largest business opportunity in Africa will be its rising consumer market. Africa is the world’s second
Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized