SANBS - The colour of our blood
SANBS blood stocks are critically low, and they urgently need to raise awareness about the importance of blood donation. To achieve this, we need a creative and impactful design that can be used on our social media channels, internal communication materials, and website to urge people to donate blood.
The objective of this campaign is to create a sense of urgency and encourage people to donate blood to help replenish our critically low blood stocks. We need a design that effectively conveys this message and motivates people to take action.
Our target audience is anyone who is eligible to donate blood. This includes both regular and first-time donors, as well as those who may not have donated in the past but are willing to contribute to this important cause.
The key message of this campaign is the urgent need for blood donations to help replenish our critically low blood stocks. The design should communicate the importance of donating blood and the impact that each donation can make in saving lives.