- Client: FEM
- Duration: 12 Months
- Results: 1 Million Impression
FEM - Zero is no Accident
Background:
The Federated Employers Mutual Assurance Company (RF) (Pty) Ltd (“FEM”) was established as a mutual insurer in 1936 and, on the introduction of the Workmen’s Compensation Act 1941, was granted a license to continue to transact workmen’s compensation insurance for the construction industry.
Objective:
- FEM did not have a strong marketing orientation and had historically focused their efforts on operations.
- Their marketing department was fairly new and the 86–year–old company had low brand awareness resulting in missed opportunities for potential sales.
- The FEM brand was not resonating sufficiently with customers making a buying decision for Insurance against liabilities under COIDA.
We serviced the campaign with the following portfolio of works:
- Campaign Strategy and Execution
- Strategic Brand Execution and Collateral Evolution
- Integrated Online Marketing including Website, Blogs, Videos, SMM, SEM, PPC, On Page and Off Page Website SEO, and Advertising.
- Broadcast Media Communication (Radio, Podcasts)
- Online and Print Advertorials and Adverts
- Display Advertising
Social Media Posts
FEM - Zero is no Accident
Short Format Videos
The Results
0
Impressions
0
Impressions
0
Impressions
0
M
Impressions
0
Views
Gender
- Males 48%
- Females 52%