- Client:NSA Global - Repositioning and Rebranding a 20-Year-Old Company
The NSA Global Rebrand
Our Clients Challenge
NSA Global, a distinguished international security and risk management company with two decades of experience, found itself facing a significant challenge in 2016. Their brand had become outdated and no longer resonated with their target audience, which included multi-national corporations, Fortune 500 companies, high-profile individuals, international royalty, dignitaries, celebrities, athletes, and major event organisers. The company approached our us seeking a revival and relaunch of their brand to remain relevant and competitive in the dynamic landscape of their industry.
Our Solution
We rebranded and repositioned the company to appeal to a larger global target audience and measurably improved their reach and growth with multi-channel marketing and improving brand visibility and brand equity
Rebranding for Global Appeal: We conducted in-depth market research and competitor analysis to understand the evolving industry landscape. We rebranded NSA Global to resonate with their a larger global audience, ensuring that the brand’s image reflected its core values and strengths.
Multi-Channel Marketing: We employed a multi-channel marketing strategy that utilised various platforms and channels to reach the target audience effectively. This included digital marketing, content marketing, database marketing and more.
Improved Brand Visibility: We enhanced the brand’s visibility through strategic marketing efforts. This involved creating engaging content, leveraging social media channels, targeted click through advertising and developing a user-friendly, informative website that showcased NSA Global’s expertise and services.
Online Realignment: We transitioned the brand’s traditionally marketed activities towards a more online and digital approach. This realignment made it easier for potential clients to access and engage with NSA Global’s services from abroad.
Social Media Posts
The results:
Our efforts in repositioning and rebranding NSA Global produced outstanding results, ultimately revitalizing the brand’s image and positioning them as an industry leader in the personal security services and risk management.
Increased Brand Visibility: NSA Global experienced significantly improved brand visibility, making them more accessible to potential clients and markets worldwide.
Preferred Service Provider: The rebranding efforts helped NSA Global reclaim their status as the preferred service provider within their industry where they were known for their extensive experience, industry expertise, and trustworthiness.
Brand Equity: Over the years actively marketing the brand, the company’s decades of experience were transformed into brand equity, which is now synonymous with industry expertise, experience, and reliability. Through strategic marketing, a refined brand image, and effective multi-channel campaigns, NSA Global has not only maintained their position as a stalwart in their industry but also expanded their reach.
Our marketing agency provided a wide range of services to support NSA Global’s repositioning and rebranding efforts. These services were meticulously crafted and executed to ensure a cohesive and compelling brand image across all touchpoints.:
- Marketing Strategy
- Direct Marketing
- Digital Marketing
- Eventing
- Corporate Identity
- Content Marketing
- Website Development
- Email Marketing
- Brochures
- Sales and Promotional Collateral
- Asset Branding