Objective
To collect 7000 units of blood over the human rights weekend.
Encourage the nation to donate blood.

All efforts are aimed into reaching the target of 7000 units between Friday 19 March to Monday 21 March 2022 .

We would like to cascade the overall plans into all or social media platforms.

All collateral needs to reflect the hashtag #RightToLife, additionally, captions can also include #SANBS and #YourBloodSavesLives

Content
Create compelling content that we can publish on all social media platforms. Since our internal ambassadors cant physically mobilize donors, we would like our social media content to be exciting and shareable.