The ‘Live Lekker Locally’ Campaign

Our Clients Challenge

The Proudly South African organisation was established in 2001, born out of the 1998 Presidential Job Summit which was convened by the late former President Nelson Mandela. The country’s official buy-local advocacy campaign is aligned to the government’s objective of combatting the triple challenges of poverty, inequality and above all, unemployment. Proudly South African seeks to influence local procurement in the public and private sectors, to increase local production and to influence consumers to buy local in order to stimulate job creation.

The festive season is a time of joy, celebration, and, of course, gift-giving. As a marketing agency, we took on the challenge of helping South Africa buy locally during this special time seriously.

Our Solution
Our primary goal was to create a digital marketing campaign that would not only promote local businesses but also drive sales, making the festive season profitable for both businesses and consumers.We aimed to increase the traffic to the Proudly South African website, creating a central hub for South Africans to discover and support local businesses.

To engage users, we produced a variety of content, including static images, gifs, shorts, reels, stories, and videos, all tailored to the preferences of each platform. The ‘Live Lekker Locally’ campaign ran for 14 days, strategically timed to coincide with the festive season.

Campaign Call to Action: Our campaign’s call to action was simple but powerful: “Live Lekker Locally” and “Buy Local.” We encouraged South Africans to not just celebrate the festive season but to do so by supporting local businesses. By choosing to shop locally, they not only contributed to the growth of their communities but also enjoyed the unique, high-quality products and services South Africa has to offer.

Google Display Ad Placement: We strategically placed advertisements on third-party websites to extend our reach and capture potential customers outside of the brands media channels using Googles ad channels.

Multi-Platform Social Media Placement: Leveraging the power of social media, our campaign spanned across platforms including Twitter, Facebook, TikTok, LinkedIn, and Instagram, ensuring we reached a diverse audience who we strategically profiled and segmented for better engagement.