The Proudly South African organisation was established in 2001, born out of the 1998 Presidential Job Summit which was convened by the late former President Nelson Mandela. The country’s official buy-local advocacy campaign is aligned with the government’s objective of combatting the triple challenges of poverty, inequality and above all, unemployment.

Proudly South Africa seeks to influence local procurement in the public and private sectors, to increase local production and to influence consumers to buy local in order to stimulate job creation.