Campaign Digital Objectives  

• Campaign strategy to maximize return for the festive season period
• Creation of a digital marketing plan that will attract audiences to the Proudly South African website
  
• Include 3rd party site ad placement
• Twitter, Facebook, TikTok, LinkedIn & Instagram placements
• Content creation (Static Images, Gifs, Shorts, Reels, Stories and Videos for the campaign)
  

Campaign Life Span.

• 14 Days

Campaign Results

• Facebook impressions reached 63,226 South Africans, with the majority reach from Cape Town
• Our Instagram posts reached 30,406 South Africans, and was mostly shown to the 25 – 34 age group
  
• LinkedIn’s total impression was 28079 and the leading city that viewed our posts was Johannesburg with 2041 engagements
  
• The YouTube video was viewed 8,884 times in 14 days and gained 33 new subscribers
  
• Google display ads were served to over 1 million people in South Africa

Campaign Call to Action 

• Live Lekker Locally
• Buy Local