SANBS - Change a life
HOW WE HELPED WITH THE COUNTRY’S BLOOD BANK STOCK WITH A FULLY INTERGRATED 360° CAMPAIGN
Campaign Digital Objectives
- The Change a Life campaign focuses on speaking to A and AB blood type donors and converting them to Platelet donors.
- The campaign specifically targets existing A and AB blood type donors and the general public who are non-donors. .
- Sign-up of new platelet and blood donors.
- Increased stock levels of platelets in response to campaign CTA.
Campaign Digital Content Development Alignment
- Create awareness and educate the target audience on Platelets and the demand for them i.e. the what, why, who, when and where…
- Have a strong emotive undertone that serves to inspire and motivate the uptake of the CTA.
- Tell the story of all stakeholders i.e. the receipts, donors, SANBS and the medical fraternity in order.
Campaign Call to Action
- Change a life.
- Become a platelet donor today.
- Scan the QR code, click the link, go on a journey to be educated on platelet donation, become a platelet donor.
Facebook Highlights - 12,200 Views in 12 weeks
Social Media Engagement