Campaign Digital Objectives  

• The Change a Life campaign focuses on speaking to A and AB blood type donors and converting them to Platelet donors.
• The campaign specifically targets existing A and AB blood type donors and the general public who are non-donors. .
• Sign-up of new platelet and blood donors.
• Increased stock levels of platelets in response to campaign CTA. 

Campaign Digital Content Development Alignment

• Create awareness and educate the target audience on Platelets and the demand for them i.e. the what, why, who, when and where…
• Have a strong emotive undertone that serves to inspire and motivate the uptake of the CTA.
• Tell the story of all stakeholders i.e. the receipts, donors, SANBS and the medical fraternity in order.

Campaign Call to Action 

• Change a life.
• Become a platelet donor today.
• Scan the QR code, click the link, go on a journey to be educated on platelet donation, become a platelet donor.