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SANBS - Change a life

HOW WE HELPED WITH THE COUNTRY’S BLOOD BANK STOCK WITH A FULLY INTERGRATED 360° CAMPAIGN

Campaign Digital Objectives  

  • The Change a Life campaign focuses on speaking to A and AB blood type donors and converting them to Platelet donors.
  • The campaign specifically targets existing A and AB blood type donors and the general public who are non-donors. .
  • Sign-up of new platelet and blood donors.
  • Increased stock levels of platelets in response to campaign CTA. 
 

Campaign Digital Content Development Alignment

  • Create awareness and educate the target audience on Platelets and the demand for them i.e. the what, why, who, when and where…
  • Have a strong emotive undertone that serves to inspire and motivate the uptake of the CTA.
  • Tell the story of all stakeholders i.e. the receipts, donors, SANBS and the medical fraternity in order.
 

Campaign Call to Action 

  • Change a life.
  • Become a platelet donor today.
  • Scan the QR code, click the link, go on a journey to be educated on platelet donation, become a platelet donor.
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