- Client: SANBS
- Duration: 3 Days
- Results: 3.7 days worth of blood
SANBS - The colour of our blood
Background:
SANBS blood stocks are critically low, and they urgently need to raise awareness about the importance of blood donation. To achieve this, we need a creative and impactful design that can be used on our social media channels, internal communication materials, and website to urge people to donate blood.
Objective:
The objective of this campaign is to create a sense of urgency and encourage people to donate blood to help replenish our critically low blood stocks. We need a design that effectively conveys this message and motivates people to take action.
Target Audience:
The SANBS target audience is anyone who is eligible to donate blood. This includes both regular and first-time donors, as well as those who may not have donated in the past but are willing to contribute to this important cause.
Key Message:
The key message of this campaign is the urgent need for blood donations to help replenish our critically low blood stocks. The design should communicate the importance of donating blood and the impact that each donation can make in saving lives.
Social Media Posts
Our blood stocks are critically low. We need blood type O. The SANBS asks all fellow South Africans to selflessly help alleviate this crisis.
— The SANBS (@theSANBS) April 13, 2023
Donate Blood Today. Your blood saves lives.
Find the nearest Donor Center: https://t.co/ZnyKYruiYK#TheColourOfOurBlood#DonateBlood pic.twitter.com/krhaRXkDNv
Our blood stocks are critically low. We need blood type O. The SANBS asks all fellow South Africans to selflessly help alleviate this crisis.
— The SANBS (@theSANBS) April 14, 2023
Donate Blood Today. Your blood saves lives.
Find the nearest Donor Center: https://t.co/ZnyKYruiYK#TheColourOfOurBlood#DonateBlood pic.twitter.com/HzLHg3nyi2
Our blood stocks are critically low. We need blood type O. The SANBS asks all fellow South Africans to selflessly help alleviate this crisis.
— The SANBS (@theSANBS) April 15, 2023
Donate Blood Today. Your blood saves lives.
Find the nearest Donor Center: https://t.co/ZnyKYruQOi#TheColourOfOurBlood#DonateBlood pic.twitter.com/OODJUaFy3V
Short Format Videos
The Results
Gender
- Males 39%
- Females 61%