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SANBS blood stocks are critically low, and they urgently need to raise awareness about the importance of blood donation. To achieve this, we need a creative and impactful design that can be used on our social media channels, internal communication.
Proudly South African works with the public and private sectors to promote increased levels of local procurement through supply chain structures, and with consumers to change habits of every day store and online purchases.
The Change a Life campaign focuses on speaking to A and AB blood type donors and converting them to Platelet donors. The campaign specifically targets existing A and AB blood type donors and the general public who are non-donors.
The main objective is to increase stock levels of platelets in response to the campaign’s CTA.