From One Bead to Billions of Footsteps: The Story Behind the Comrades Marathon Centenary Brand Identity
How AlienNation Creative Agency approached the challenge of creating a brand identity for the historic 100th running of the Comrades Marathon. How do you design an identity for 100 runnings of one of the world’s most iconic ultramarathons? You don’t start with a logo. You start with a story. Actually, billions of footsteps and countless stories. […]
