What is business blogging?

7 benefits of blogging for business and marketing

Start blogging for your business!

Today billions are connected to the internet, and there hasn’t been a better time for businesses to utilize blogging in their marketing strategy.

We strive to interact and communicate with our clients through various platforms, ranging from social media to new content in newsletters. However, creating business blogs is an increasingly common method of reaching our target audience.

Below we highlight why it’s essential to create a blog and the benefits of blogging for your business and marketing.

Let’s dive in.

What is business blogging?

Blogging is a business strategy that increases your company’s internet presence. A business blog, like digital networking, direct mail, and email marketing, is a promotional tool that aids growth and exposure of what your company offers and its expertise.

Blogging is a marketing tactic that helps to get your business more online visibility. A business blog is a marketing channel (just like social networks, email marketing, etc.) that helps support business growth.

A business blog often appears on a company’s website, while some business blogs are placed on a site with a larger audience. Blogs can also be shared virally and through backlinking on the internet via user generated content and sharing.

7 benefits of blogging for business and marketing

Your website is a form of advertising as well as a marketing commodity. You hope that many visitors view your site and that those views lead to sales conversions.

So, what can a business blog help you achieve?

Search engines are the most frequent way for visitors to find a website; you want your website to rank as high as possible in search results. The more helpful and relevant content a site has, the better your ranking.

Here are the benefits that blogging creates.

Build your brand and company voice

Blogging is an often-overlooked opportunity to promote your business while giving it a voice that talks to your potential client giving them free advice and information on your field of expertise.

So how do you boost brand recognition for your company without spending loads of money on advertising?

Blogging is frequently a feasible solution. Search engines rank your blog higher if it provides value to users.

Whatever the case may be. This method is ideal for companies looking to promote information about new services and products on their site.

Driving traffic to your website

Blog posts are one of the easiest ways to increase traffic to your website.

Paying to increase the traffic to your website with sponsored adverts isn’t prohibited but it can be rather cost prohibitive for most small to medium sized businesses.

Through blogging and optimizing your website for search engines you can drive more traffic to your website.

If you have a website, think about how many pages it contains.

It may not be a lot.

Also, consider how frequently you update your web pages?

Probably not as often as you’d like, correct?

Well, publishing blogs is the perfect solution to the above issues.

Each time you write and publish a blog post, you add another indexed page to your website, which means your site appears on the search engine results page (SERP) and attracts new visitors through organic search.

Educate people on what your business provides

The best business blogs answer frequently asked questions about their industry, products and expertise.

If you constantly provide useful material or articles to your target audience, you’ll be seen as an industry leader or expert in their eyes.

Can you imagine the impact of delivering an informative blog to a puzzled consumer clearly explaining a specific topic?

Or how many more deals might a salesperson complete if their prospects discovered blog material produced by them?

It helps people in developing a sense of trust in your brand. A reader will find you helpful and have confidence in your expertise.

Boost SEO

Having a high ranking is only one aspect of search engine optimization. It’s more of a long-term strategy for making your company noticeable above other competitors in search engine rankings.

An essential technique is to create content based on keywords specific to your target audience.

When search engine algorithms examine your blog, they discover that you have utilized specific keywords several times. They decide to rank your business higher on the search results page due to its relevance.

Link building

Inbound links, often known as backlinks, are one of the 200+ variables considered by the Google algorithm for ranking a website on SERP. While some experts believe backlinks to be another crucial factor in SEO

It’s simpler to obtain relevant connections if you write articles that are useful and engaging to potential consumers and other businesses that you regard as industry leaders.[1] 

Links from third party authoritative websites act as a vote of confidence or recommendation. It also tells Google that you’re reliable and knowledgeable in your field.

Repurpose blogs for social media

Blogging for your business additionally aids in social media visibility. Every time you publish a new blog piece, you’re producing material that readers can share on social media platforms, promoting your company to a broader market.

Blog material also contributes to the longevity of your social media presence and provides an archive of information.

You also expand your online visibility with blog posts while bringing new website traffic to your blog through your social networks.

Long-term results

If you write high-quality content relevant to your sector, you encourage other industry blogs and websites to link to your blog.

Most visitors to these popular websites will be interested in the industry; nevertheless, those who follow these links to your blog will be drawn to the products or services your business offers.

Blogging to stay ahead of the competition!

You’ve read the advantages of having a business blog: increased traffic, leads, credibility, and a stronger relationship with your consumers.

Now get started.

Contact us at info@aliennation.co.za to expand your reach and company visibility. At AlienNation Creative Agency, we provide expertise, talent, and a marketing team that helps businesses grow.

Take your brand to new heights. There has never been a better moment to get started.