Table of Contents



What are performance metrics?

9 metrics to monitor

Track metrics to improve your website

Understanding website performance metrics is essential in this digital environment, especially if you offer a service or products on a website.

Nowadays, the most difficult process isn’t acquiring data; various systems can do so automatically.

It’s necessary to choose the most relevant data to evaluate and recognize its value in creating engagement.

Here are the performance metrics we feel are essential to track for your website.

Let’s dive in.

What are performance metrics?

Site performance metrics are used to measure visitor engagement and the way visitors navigate your site. Tracking these metrics is crucial and gives valuable information.

Metrics are indicators of how well your website is doing. A dashboard enables you to monitor these indicators on a regular basis and utilise data to identify issues that require your attention.

You can create a spreadsheet dashboard using Excel Spreadsheets or Google sheets based on the size of your company. Set up an automatic dashboard in Google Analytics if your business handles a significant volume of transactions.

This software lets you capture and display data from virtually any part of your operation.

Different metrics are relevant for different types of businesses.

Understanding what you need to examine and improve is crucial. Choose a few critical indicators to increase your engagement and company income.

9 metrics to monitor

Before getting into the most important site metrics, understanding which metrics to track is essential to know how well your website is performing.

Number of visitors

The quantity of visitors is the first metric to monitor before assessing the attractiveness of your site. If this quantity is relatively low, other performance measures will be meaningless; consequently, you must attract traffic.

Create engaging content that’ll rank well in search engines to increase the number of visitors to your website. Obtain backlinks, which are links to your website that are posted on other popular sites that have the same sort of audience that you’re aiming to attract.


Regularly tracking your leads is a critical website measure to monitor (weekly or monthly). This indicator might help you determine how effective your advertising and marketing initiatives are.

The goal is to generate more prospects while also recognizing high-quality prospects who are ready to buy or subscribe. Email addresses are usually the only information offered by leads that may be used to sell items or keep clients up to speed on discounts.

Need to define how email addresses are collected and what is needed on a site to collect them on a website, e.g., subscriptions to marketing alerts, newsletters etc.


Pageviews are a common component of SEO. More pageviews show Google that your site is appealing, which improves its SEO.

This site metric is significant since it indicates if your content is relevant and valuable to the user. Tracking this metric serves us by identifying the interests of our audiences, the search engine optimization effectiveness of our website pages, and user behaviour patterns.

Boosting pageviews is a great way to raise the exposure of your brand. Users get more engaged with your brand as they view more material. You’re more likely to generate more leads and increase sales when increasing the number of visitors to your site pages.

Website Traffic

Website traffic is essential for small business marketing because it enables website owners to properly advertise their businesses online. By marketing goods and services on your website, traffic helps you make money.

Additionally, it draws potential clients to your website, raising awareness of your product or service among those conducting internet searches.

Until your business creates awareness of your website through active marketing like backlinking and search engine marketing, it’s unlikely that it’ll be a consistent lead generator until you successfully lead visitors to your website as a conversion point.

Increasing website traffic improves both your online visibility and SEO (search engine optimization). More links leading back to your website from site visitors boosts your SEO ranking in search such as Google and Yahoo.

Website traffic may be increased with organic search results at a low cost because you don’t pay when a visitor clicks on your link that shows on a search engine results.

Increasing your website traffic through strategic marketing, engaging content, and relevant information is imperative for to bring you ROI.

Keyword rankings

To get the most out of keyword rankings you’ll need to create customer profiles after brainstorming the types of visitors that could view your site, and then compile a list of terms that you believe would appeal to them.

After that, enter the terms on these lists into a keyword research tool, like SEMRush, Ahrefs, and Keyword Explorer. These tools provide a list of related search phrases and traffic data indicating how frequently they are used.

Building content based around highly-ranked keywords is a smart idea. Low-ranking phrases can also be quite powerful. Optimising the keyword ranks of your pages is another technique to boost site metrics.

Search engines evaluate the content of websites and rank site-specific keywords that come up on search results. Keyword research is essential for Search Engine Optimization (SEO).

The who, what, and how of content marketing are three crucial elements that must be understood in order to create high-scoring landing pages for SEO.

No matter what industry you are in, you need to create keyword strategies with excellent conversion rates using the information above.

Bounce rate

The bounce rate is an essential site performance measure to keep track of.

When someone arrives at your site via a web browser, they take a quick look and determine if they are going to stay on the site and take further action like make a purchase or move on to another site. If the products or services don’t meet their demands, they’ll leave the site.

This performance metric is the bounce rate, and updating landing pages to reduce it can lead to greater conversion rates.

A high bounce rate leads your website to rank less frequently in search results and reduces traffic to websites.

The solution to this problem is straightforward. Determine which pages on your website have the greatest bounce rate with Google Analytics. Improving the quality of your content and focusing on a specific target audience increases engagement and makes people stay longer and take the action you want them to take.

Conversion rate

Conversion rates are measured by dividing the total number who buy or sign up for something by the total number of people that visit a website.

The higher your conversion rate, the more likely that your audience will exchange something (a payment or a membership) for what you’re selling.

The conversation site metric assesses your customer experience and how motivated people are to visit your website and buy things or take action.

Time on page

While page views were once the industry standard for assessing reach, time on a page tracks how long visitors stay on each page. This statistic is an effective metric for assessing how interesting the content is.

Is your page appealing enough to keep people reading and does it meet their needs?

Using software like Google Analytics, track how much time visitors spend on a page. Include as much relevant content as necessary on your website to increase the number of time users spend on individual pages.

A high number of page views doesn’t guarantee numerous customers or subscribers, but it’s a good indicator.

Interactions per visit

Another site engagement measure that displays how users navigate your page is interactions per visit. It enables you to determine which elements of your website are appealing and which are not.

This information is essential for creating appealing content and developing marketing to boost engagement, sales, and subscriptions.


Ensuring your website is responsive

When using responsive web design, you create a website that looks great and is simple to read and navigate on any device. This implies that depending on the size, orientation, and resolution of the viewer’s screen, the content, style, and layout of your website changes.

A responsive design w guarantees a positive user experience on all platforms. On their mobile devices, your visitors won’t have to pinch zoom or struggle to find the material they need.

People spend more time on the go scanning the Internet on their cell phones’ tiny screens. If your website is incompatible with a tiny screen, visitors will have a poor website experience using mobile.

Expect a high bounce rate if your website content is chopped off and requires scrolling. It’s critical to create a website that works on multiple electronic devices like mobiles, tablets, and computers.

Ensure that your website is optimised for PC and mobile devices to avoid a high bounce rate.


Track metrics to improve your website

When using website analytics effectively, you’ll examine and identify if your website is serving the needs of your business as a primary marketing collateral.

Focus on tracking site performance metrics to gather data which helps you generate better content, enhance SEO, and optimise your visitor experience.

Increase subscriptions to your newsletter, new visitors, and profit by generating organic leads with engaging and relevant content on your website.

To improve your online reach and website visibility, contact us at AlienNation Creative Agency offers expertise and a full marketing team to assist your businesses to grow.