Your brand identity and the visual representation of your company is becoming more and more important to consumers in the saturated advertising space today. A logo is the beginning of your company’s brand identity and the key element of how your brand is perceived and experienced.
Companies now have several options when it comes to designing a company logo such as online logo makers, hiring a freelance designer or hiring a design agency, but what do you need to take into consideration when designing your company logo? The new integrated marketing model makes it necessary for businesses of all sizes to spend more time and thought on their logo design and visual identity. Some businesses spend huge amounts of money to create their logo but most companies have limited budgets and need a more effective way to design their visual brand identity.
Here are some expert tips that will save you from unnecessary costs if you are on a budget:
Consider how the elements of your logo will be applied on various marketing platforms
Your focus should be the application of the logo element so it can be applied successfully on multimedia platforms. The best logos are those that can easily be scaled and adapted to fit any branding and print need.
It is important to have a brand message behind a logo
It communicates everything from your company values to your business mission. Designing an attractive logo will be ineffective if it does encompass a message. A message creates an instant association and understanding of your brand.
Logos should follow good design rules
Graphic designers use flat and minimalistic design principles to create a memorable logo design because it is simple, stylized and easy to make an association with. Successful design differentiates your brand. Font choice reflects the personality of your brand. Colours used in your design evoke certain emotions and connect with an audience on a psychological level.
A vector logo design versus raster designed logo
As a creative design agency, we constantly deal with start-up companies that come to us with logos they have designed in raster formats and then want to apply this to printed marketing collateral. Creating your logo in the correct vector format is important. A vector logo has two parts, flexibility and scalability. Vector logos are flexible because they can be converted into any common raster image format (jpg, png, gif, tiff, etc.). Vector logos are scalable in size (using mathematical algorithms as opposed to pixels), which allows them to be enlarged to fit the side of skyscraper or reduced to the size of a business card without reducing the quality of the logo design.
Is it a good idea to use free website logo generators
You can use a free website to generate a logo. Logo generators enable you to select desired colours, icons and fonts which contribute to the overall design of your logo. By designing a logo with a logo generator, you are cutting out the middleman. Logo makers are ok because they are inexpensive. Although a logo maker is free, if you want to use the final logo it must be purchased, purchasing it ranges from R400- R1500. Though logo makers are quick and easy it will limit customisation. Logo maker templates are generic which eliminates the uniqueness you could acquire through using a designer.
Why using a Design Agency or Advertising Agency can be better option
A branding agency does more than just design a visually aesthetic logo, they bring together strategy and creative, that build brands. Most companies choose design agencies as they are the best option in terms of short and long-term results. Agencies apply professional experience, skills and do market research to position your brand using creative strategy. A strategy behind your brand helps it speak to your target audience. Agencies integrate strategy and creative to convey your brand message in your visual identity. They offer expertise in successful brand communication. Agencies can guide your vision into a brand that is effective and strategic.