We were honoured to be chosen to conceptualize and bring to life a mascot that embodies the values and ideals of Proudly South African (Proudly SA). Our creative journey began with a simple, yet impactful idea: a shopping tag character that resonates with people. The process started with pencil and paper, sketching and rigorous brainstorming and iterations.
We went on to develop concepts we were proud to present to the client. With a few refinements, we progressed to designing and modelling the character in 2D, ensuring it included all necessary textures and accessories for an engaging look to bring our character to life.
After finalizing the initial design, we transitioned to creating a 3D rendition of the mascot. This phase allowed us to fine-tune the details and ensure the character met the client’s expectations and needs.
This detailed and comprehensive 3D modeling ensured that the mascot was not only visually appealing but also practical and functional for real-world use.
Our approach:
Conceptualization: We transformed the approved 2D sketches into initial 3D models using industry-leading software.
Modelling: The character was sculpted in 3D, focusing on capturing the essence and charm of the original design while ensuring structural integrity.
Texturing: Realistic textures were applied to the model, including fabric patterns, colours, and other surface details to enhance visual appeal.
Rigging: The model was rigged with a digital skeleton, enabling it to move naturally and interact with various environments.
Rendering: High-quality renders were created from multiple angles, showcasing the mascot in different poses and settings.
Proudly South Africa’s mission is to influence local procurement in both public and private sectors, enhance local production, and encourage consumers to buy local to stimulate job creation.
Our mascot embodies this mission, serving as a beloved symbol that promotes and celebrates local pride and economic growth. The mascot as he exist in the real world was named Lolo (an abbreviation of “Love Local”) Warona (“ours”) by the people of South Africa.
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