We ideated and strategised the ‘The Change a Life’ campaign, embarking on a journey to inspire South Africans to become platelet donors, leveraging our expertise in marketing and communications by executing a 360° marketing campaign that reached the target audience through multitude of integrated marketing channels.

The campaign began with a comprehensive exploration of platelets. We employed a mix of informative content through digital and traditional channels, explaining what platelets are, why they are crucial, who needs them (patients battling, cancer, elderly critical care patients, expecting mothers and other life-threatening conditions), when they are required, and where to donate.

Emotive Storytelling: To deeply connect with the audience, we adopted a storytelling approach. Real-life narratives of patients, donors, medical professionals, and the South African National Blood Service (SANBS) were woven into the campaign. These stories painted a vivid picture of the impact of platelet donation on all stakeholders.

Central to our campaign strategy was the incorporation of powerful narratives and visuals. These emotional stories and visuals were designed to inspire and motivate potential donors to take action. By tapping into the emotions of compassion, empathy, and a sense of community, we sought to encourage viewers to embrace the campaign’s call to action.