Essential Tips For Logo Design For Start – Up Businesses And Those Wanting To Rebrand
Your brand identity and the visual representation of your company is becoming more and more important to consumers in the saturated advertising space today. A logo is the beginning of your company’s brand identity and the key element of how your brand is perceived and experienced. Companies now have several options when it comes to designing a company logo such as online logo makers, […]
Effective Tips for Designing a Billboard Advert
Even though consumers are engrossed in digital platforms these days, Billboards are still considered to be a premium advertising medium. In South Africa, traffic congestion in our major cities is a growing concern, but when it comes to billboard advertising, the traffic problem provides advertisers with an opportunity of increased dwell time to expose commuters to out of home media. Billboards therefore […]
How To Choose The Right Agency To Market Your Business
AT THE HEART OF ALL SUCCESSFUL BUSINESSES THERE IS STRONG AND ONGOING MARKETING The single-largest business opportunity in Africa will be its rising consumer market. Africa is the world’s second fastest growing consumer driven market. For businesses looking to get a share of the pie marketing can play a pivotal role. However, with tight budgets, most businesses are faced with the challenge of […]
Building A Customer-Centric Marketing Ecosystem
Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few years we’ve seen a shift where marketing has become […]
