Frigoglass Hostex 2024

Immersive Exhibition Stand Branding for Frigoglass at Hostex Expo 2024

Frigoglass aimed to make a bold statement at the Hostex Expo 2024, focusing on innovation and engagement in the refrigeration solutions industry. Our task was to create an exhibition stand that not only captured these attributes but also provided an immersive and interactive experience for visitors.

Innovative Refrigeration Solutions Display

The goal was to showcase Frigoglass’s cutting-edge refrigeration products in a manner that was both captivating and informative, catering to industry professionals, potential clients and other stakeholders.

Our journey began with a deep dive into Frigoglass’s brand values and unique selling points. Through strategic planning sessions with their team, we emphasized the importance of a modern, sleek design that reflected the brand’s innovative spirit. We conceptualized a 360° branding solution that included dynamic product displays, vibrant graphics, and interactive elements, ensuring a memorable experience for visitors.

The next phase involved meticulously manufacturing the stand components, ensuring high quality and durability. Our team expertly handled the installation at the Sandton Convention Centre, transforming our design into a tangible reality. The stand featured state-of-the-art refrigeration units, a cold-room display and interactive screens, all designed to engage and educate attendees about Frigoglass’s offerings.

To complement the physical stand, we developed digital elements that enhanced visitor interaction. These included QR codes linked to detailed product information and videos, providing an in-depth look at Frigoglass’s innovative solutions. The digital integration ensured that the brand’s message was consistent and accessible, both onsite and online.

Our team also designed supporting marketing materials, such as brochures and business cards, maintaining brand consistency across all touchpoints. Each piece was crafted to echo Frigoglass’s high standards and innovative edge, reinforcing the brand’s position as a leader in the refrigeration industry.

The collaboration between Frigoglass and our team resulted in an exhibition stand that stood out at the Hostex Expo 2024. The comprehensive branding solution effectively highlighted Frigoglass’s innovative products and engaged visitors a in meaningful an memorable  ways. This project is a testament to our strategic approach and creative execution, from concept to execution.