Essential Tips For Logo Design For Start – Up Businesses And Those Wanting To Rebrand
Your brand identity and the visual representation of your company is becoming more and more important to consumers in the saturated advertising space today. A logo is the beginning of your company’s brand identity and the key element of how your brand is perceived and experienced. Companies now have several options when it comes to designing a company logo such as online logo makers, hiring a freelance designer or hiring a design agency, but what do you need to take into consideration when designing your company logo? The new integrated marketing model makes it necessary for businesses of all sizes to spend more time and thought on their logo design and visual identity. Some businesses spend huge amounts of money to create their logo but most companies have limited budgets and need a more effective way to design their visual brand identity. Here are some expert tips that will save you from unnecessary costs if you are on a budget: Consider how the elements of your logo will be applied on various marketing platforms Your focus should be the application of the logo element so it can be applied successfully on multimedia platforms. The best logos are those that can easily be scaled and adapted to fit any branding and print need. It is important to have a brand message behind a logo It communicates everything from your company values to your business mission. Designing an attractive logo will be ineffective if it does encompass a message. A message creates an instant association and understanding of your brand. Logos should follow good design rules Graphic designers use flat and minimalistic design principles to create a memorable logo design because it is simple, stylized and easy to make an association with. Successful design differentiates your brand. Font choice reflects the personality of your brand. Colours used in your design evoke certain emotions and connect with an audience on a psychological level. A vector logo design versus raster designed logo As a creative design agency, we constantly deal with start-up companies that come to us with logos they have designed in raster formats and then want to apply this to printed marketing collateral....